Signals
What are the leading indicators of churn in B2B SaaS?
The cancel email is the last churn signal, not the first. Watch the core action trend, the champion, and the silence while you can still change the outcome.
Sep 30, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
AI search that kills conversion is a packaging failure
TechCrunch's Ivan Mehta reported Airbnb's AI search on Sep 30. Chesky said vibe-coded search is easy; search that does not kill conversion is hard. B2B AI products fail the same way when discovery has no purchase label.
Sep 30, 2026
Grow
A Slack warehouse agent is not your GTM system
On Sep 30 Josh Hanson and Pranav Mital wrote up monty, Clay's Slack analytics agent. About 30 to 40 percent weekly use after two months, with 84 percent returning after the first ask. Ops win. Not a GTM system.
Sep 30, 2026
Convert
Vendor list-precision benchmarks are sales theater
On Sep 29 Landbase launched GTM-3 Omni and posted its own benchmark claiming 76.7% precision vs Clay, Apollo, and ZoomInfo. Treat those as Landbase's claimed results, not audited buyer truth.
Sep 30, 2026
Signals
Buyer intelligence in the chat still needs a filter
On Sep 29 Informa TechTarget launched Buyer Intelligence through an MCP server into major AI chats. Intent in the workflow is useful. Warm account vs warm contact still decides the send.
Sep 30, 2026
Grow
A Clay Skills Marketplace skill is not your ICP
On Sep 29 Clay launched a free Skills Marketplace. Skills that pull Clay data use your credits. The install is free. Your ICP, DQ rules, and exclusion lists are not optional.
Sep 30, 2026
Grow
A case study without a before number is a testimonial
Logos and nice quotes are testimonials. A case study shows one job, a before number, an after number, and a customer who will sign off on both. That is proof buyers can repeat.
Sep 29, 2026
Signals
What is activation for an AI product?
The first prompt is curiosity. Activation is the first output someone copies, sends, exports, or runs again. Pick the wrong event and every signal you route downstream is noise.
Sep 29, 2026
Convert
How to run a weekly agent incident review
Agents create incidents even when the dashboard looks green. A 30-minute weekly review turns wrong sends and bad writes into rule changes. No review means silent brand debt.
Sep 29, 2026
Grow
If a buyer cannot estimate the bill, your AI pricing page is broken
Credits are your unit, not the buyer's. If someone on your pricing page cannot estimate their bill in under a minute, you did not publish pricing. You published a demo request.
Sep 29, 2026
Convert
What is a human approval gate for outbound agents?
An approval gate is a named human who must clear the send, write-back, or booking when risk is high. It is not a kill switch and not a send wall. Approval is a control plane, not a vibe.
Sep 29, 2026
Grow
Stop building GTM chatbots. Ship skills.
TechCrunch's Sarah Perez reported Google killing Gemini Gems for skills with auto-migrate Nov 17 2026. Persona chatbots rot. Invokable GTM skills compound.
Sep 29, 2026
Want the system behind these essays?
Signals, Convert, Grow. Free course, no payment.