A Reliable Marketing Partner You Can Trust
With over 20+ years of startup experience we’ve done marketing for Y Combinator VC backed startups, bootstrapped to over $1M+ in revenue, to crypto unicorns, and major Enterprise companies.
Trent Lapinski
Product Marketer Pro Founder
Now near Austin, Texas
From San Francisco, California
A Team of Experts Behind the Wheel
Product Marketer Pro is compromised of a professional team of experienced marketers including Elaine Alicia, our co-founder and COO.
Elaine Alicia’s distinguished career commenced in the beauty industry, managing key accounts and sales strategies at renowned companies like L’OrĂ©al, Clarins, and Thierry Mugler where she achieved remarkable sales growth and was awarded for her exceptional performance. Transitioning into the digital marketing sphere, Elaine spearheaded innovative campaigns at Alena.Media and Beyond Limits Advertising & Marketing Agency, blending her extensive experience in branding and customer engagement with modern digital strategies. This unique combination of traditional and digital marketing expertise underscores her role as COO at Product Marketer Pro, driving operational excellence and innovative marketing solutions.
Our Values
Professionalism
At Product Marketer Pro we pride ourselves on our professionalism, which is why “Pro” is in our name.
Integrity
Ensuring honesty, and ethical practices in everything we do is extremely important to us.Â
Excellence
We strive for superior quality and results in every aspect of product marketing.
About our Founder Trent Lapinski
The Spark: At the tender age of 4, a Macintosh SE, a gift from an Apple-sponsored event, landed in my home. Little did I know, this machine was my gateway to the future.
A Digital Playground: Thanks to Reader Rabbit, KidPix, Mavis Beacon, the Oregon Trail, and more, I wasnât just playing; I was learning to read, write, and create. This digital playground set me miles ahead of my peers.
Early Explorer: By 4th grade, the Internet was my new frontier, with endless possibilities at my fingertips. Who else remembers the âa/s/lâ days of the early Internet? I sure do.
Tech Prodigy: By 8th grade, HTML was my language. In high school, I was not just blogging; I was shaping online narratives before âblogâ was even a term.
Young Influencer: Attending Steve Jobsâ keynotes at 15-16, I was more than a student; I was a tech journalist and a high school TV studioâs graphic coordinator.
Ahead of the Curve: By 17, I had leapt past high school, diving into the collegiate world of digital media and journalism.
Entrepreneurial Spirit: At 19, I made bold moves – selling my blog, leaving college, and joining forces with MySpace founders to launch LiveVideo.com.
A Decade of Dynamism: My 20s were a whirlwind – from shaping Playboyâs digital presence to marketing cutting-edge medical research, and finally, launching my own startup and skyrocketing it to millions of websites, 38k+ customers, and $1M+ in revenue for an exit.
Scaling New Heights: Partnering with tech giants from IBM and JP Morgan, I honed my skills in cloud SaaS automation, preparing for the next big leap.
Voice of Innovation: Hosting the Hackernoon podcast, Iâve recorded nearly dozens of interviews, sharing insights and stories from around the tech world with some of the biggest names in tech.
The Journeymanâs Path: As a CMO, growth marketer, and product expert, Iâve left my mark on everything from open source Slack alternatives to crypto mobile apps, Y Combinator VC backed startups, to billion dollar blockchain projects.
A Saga of Success: From bootstrapping to guiding venture-backed YC startups and unicorns, my journey has been nothing short of extraordinary.
I look forward to continuing my journey by helping even more amazing founders like you.
–Trent Lapinski
Founder of Product Marketer Pro
Contact Us
Let’s Get In Touch
Still using e-mail? trent at productmarketerpro dot com
What have others said about working with us?
Jessica Rees â Marketing and PR for B2B Tech
“Trent is the rare B2B tech marketer that can put together a smart strategy and execute on the latest tactics that will get a company traction needed to bring in the right customers or investor interest. He has an impressive ability to take a complex industry/product and translate that into business speak. Trent has hired me as his PR partner while he holding a leadership role at several B2B tech companies. Every time he makes my job delivering media interest easy because he can translate priorities and stories in a media friendly context.”
Abraham Choi â Business Development, Investments and VC
“Trent is one of the most talented marketers and growth strategists I have ever worked with.
A tech-oriented / commercial marketer with an in-depth knowledge of brand, he is an expert in delivering complex digital growth strategies that put the customer at the heart, accelerating growth for the company.
A constant over achiever, Trent delivers business transformation through his brilliant marketing mind and builds/manages effective teams.”
Chris Boydstun â Full Stack Web Developer and Speaker
“Trent’s extensive knowledge in the realms of marketing, especially in sectors like SaaS, Web3, AI, and cloud computing, is commendable. His approach is deeply analytical and data-driven, allowing for targeted and effective marketing strategies that consistently deliver impressive results. He has tremendous skill in growing a brand from the ground up, as evidenced by his work in doubling account signups and establishing growth channels which speak volumes of his marketing prowess.
What truly sets Trent apart, however, is his technical expertise blended with marketing acumen.”Â