Grow
How often should a founder post on LinkedIn?
How often should a founder post on LinkedIn? Start with three posts a week you can keep for 90 days, each tied to one buyer problem, judged by conversations.
Oct 6, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
How do you keep contract redlines from stalling a B2B deal?
Keep contract redlines from stalling a B2B deal: set fallback positions before the first redline, date the legal step in the plan, and name one owner.
Oct 6, 2026
Signals
How do you track your brand in AI answers?
Track your brand in AI answers with a fixed panel of buyer prompts run weekly in ChatGPT, Perplexity, Google AI Mode, and Claude. What to log and what to fix.
Oct 6, 2026
Grow
Should B2B SaaS test ChatGPT ads?
OpenAI's new ChatGPT display ads start with a US test group. Should B2B SaaS test ChatGPT ads? Check the buyer moment, then run a meeting-based test.
Oct 6, 2026
Convert
How do you answer "reach out next quarter"?
When a B2B buyer says "reach out next quarter," ask what changes then. A real answer gets a date and a calendar hold. No answer means a polite no.
Oct 6, 2026
Signals
What is a NO_HOOK rule in AI SDR research?
A NO_HOOK rule lets your AI SDR research step say it found nothing instead of inventing a hook. How to set it up and what the NO_HOOK rate tells you.
Oct 6, 2026
Convert
What should a B2B SaaS proposal include?
A B2B SaaS proposal should cover the buyer's problem, outcome and date, scope, price and terms, steps to signature, and a contact, on a page or two to forward.
Oct 5, 2026
Grow
How do you design a SaaS cancellation flow that tells you why they left?
A good SaaS cancellation flow is short, asks one required free-text question, and makes one matched offer. Use the answers to fix churn. Skip the traps.
Oct 5, 2026
Convert
How do you answer "we'll just build it in-house"?
When a B2B buyer says they'll build it in-house, price the build with them: engineer-months, maintenance, and the months the problem stays unsolved meanwhile.
Oct 5, 2026
Signals
When should you go back to a deal you lost to a competitor?
Go back to a deal lost to a competitor before their contract renews. Log the competitor, term, renewal date, and real loss reason the day the deal closes lost.
Oct 5, 2026
Grow
How do you run partner co-marketing that creates pipeline?
Partner co-marketing creates pipeline when you pick one shared audience, one joint asset, one next step, and score partners by meetings, not logo slides.
Oct 5, 2026
Convert
How do you answer a B2B discount request without wrecking your price?
Answer a B2B discount request with a trade: term, prepay, signature date, or scope. A 20% discount needs 25% more deals to break even, so never give one free.
Oct 5, 2026
Want the system behind these essays?
Signals, Convert, Grow. Free course, no payment.