Signals
What is self-reported attribution in B2B SaaS?
Self-reported attribution asks B2B buyers how they found you in a required free-text field. It catches podcasts, AI answers, and word of mouth tracking misses.
Oct 5, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
MEDDICC vs BANT: which one should founders use?
MEDDICC vs BANT for founder-led sales: BANT filters, MEDDICC maps deals. Founders need four required CRM fields: pain, economic buyer, process, next step.
Oct 5, 2026
Grow
What happens to a GTM channel when AI floods it?
When AI floods a GTM channel, its owner shuts the door. Google paused a bug bounty over invalid AI reports. Protect your quality score in every channel you use.
Oct 5, 2026
Signals
What does it mean when users rip out your AI feature?
When users work to remove your AI feature, it costs more than it gives. Track AI feature opt-outs as a signal, ship an off switch, and fix the default first.
Oct 5, 2026
Convert
How to write a pricing FAQ that cuts sales tickets
Write a pricing FAQ that cuts sales tickets by answering bill questions before buyers book: who it is for, price levers, exclusions, overages.
Oct 4, 2026
Grow
How do you run a customer advisory board for B2B SaaS?
A customer advisory board for B2B SaaS earns its cost when it changes decisions. Who to invite, what to ask, how to run it, and how to close the loop.
Oct 4, 2026
Convert
How do you run a B2B pilot without turning it into free consulting?
How to run a B2B pilot without free consulting: use a paid or scoped frame with success criteria, end date, owner, and win-or-lose next steps.
Oct 4, 2026
Signals
What is account scoring vs lead scoring in B2B?
Lead scoring grades a person. Account scoring grades the company. In B2B with buying committees, route on account score plus role fit, not person heat alone.
Oct 4, 2026
Grow
How to write an onboarding email sequence for AI SaaS
Write an AI SaaS onboarding email sequence that coaches one activation behavior per message, tied to the product action that predicts retention.
Oct 4, 2026
Convert
What should go in a B2B sales one-pager AEs will actually use?
A B2B sales one-pager AEs use: who it is for, plain pain, mechanism, one sourced proof number or none, and a next step. If they still open the deck, rewrite it.
Oct 4, 2026
Signals
How do you treat partner referrals as a buying signal?
Partner referrals are a buying signal most SaaS teams never log. Capture the problem and contact, qualify like any account, and rank partners by outcomes.
Oct 4, 2026
Grow
What is net revenue retention for early SaaS?
Net revenue retention for early SaaS is expansion minus churn on the base. Track starting ARR, lost ARR, and expansion ARR before dashboards.
Oct 4, 2026
Want the system behind these essays?
Signals, Convert, Grow. Free course, no payment.