Blog
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
You keep buying channels. You never named what they want. 28,000 organic views. 4 website visits. Zero sales. That was not a channel failure. That was a desire failure dressed up as distribution.
Sep 3, 2026
Signals
Don't chat with Grok Bot. Build a GTM team. If you chat with it, you hired a search box. If you staff it, you get overnight research and daytime selling.
Aug 27, 2026
Convert
95% of your ICP is not buying. Ehrenberg-Bass and LinkedIn B2B Institute: only 5% of B2B buyers are in-market at a time. Fit is not a buying window in 2026.
Aug 27, 2026
Convert
Inbound marketing is dead in 2026. For every 100 organic visitors you used to get, AI search maybe sends 1. You need 7 sales, not 7,000 website visits.
Aug 27, 2026
Signals
Job change is a signal, not the motion. 95% of B2B buyers aren't in market (Ehrenberg-Bass / LinkedIn B2B Institute). Use site, G2, and competitor LinkedIn.
Aug 27, 2026
Signals
Intent-based outbound messaging means the first line matches the signal. Generic first lines fail. Gong, as cited: 3.4% email reply, 2.3% call to meeting.
Aug 27, 2026
Signals
B2B demos get ghosted because you pitched the 95% who are not buying. Gartner: 30%+ of qualified opps no-decision. That is fake pipeline, not a follow-up miss.
Aug 27, 2026
Conversion
Stop A/B testing the CTA. Start fixing the message-market fit between paid traffic, landing pages, and the in-product first run.
Jun 22, 2026
GTM
Personas describe humans. ICPs describe accounts. Conflating them is why your campaigns convert like a coin flip.
Jun 20, 2026
Positioning
Most positioning exercises end with a 40-slide deck and zero changes to the website. Here's what to do instead.
Jun 18, 2026
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