Signals
How do you find public sector deals before the RFP?
Public sector buying signals show up before the RFP: sources sought notices, RFIs, budget lines, and board agendas. Where to look and how to act early.
Oct 7, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
How do you write a meeting recap email that moves a B2B deal?
A B2B meeting recap email that moves the deal is short and sent same day: their problem in their words, what you agreed, who does what by when, the next date.
Oct 7, 2026
Grow
How do you sponsor a B2B newsletter without wasting the budget?
Sponsor a B2B newsletter your buyers already read, buy three issues, run one offer with its own URL, and judge it by ICP meetings in 60 days, not clicks.
Oct 7, 2026
Convert
How do you answer "we already use a tool for that"?
When a B2B buyer says "we already use a tool for that," ask what they still do by hand around it. The workaround is your opening. No workaround means walk away.
Oct 7, 2026
Signals
Are layoffs a buying signal in B2B?
Layoffs are a B2B buying signal for some products and a stop sign for others. How to read WARN notices, who to contact after a layoff, and what never to send.
Oct 7, 2026
Grow
Does podcast guesting book B2B meetings?
Podcast guesting books B2B meetings when the listeners are your buyers, you teach one idea, and you name one next step. Here's how to pick shows and measure it.
Oct 7, 2026
Convert
How do you answer "who will implement this?" in an AI deal?
When an AI buyer asks who will implement this, answer with a named owner, the hours you need from their team, one first use case, and a handover date.
Oct 7, 2026
Signals
Can AI personas replace customer interviews?
AI personas can sharpen your customer interview questions, but they can't tell you why a B2B buyer moved. Use them for prep. Use real buyer calls for evidence.
Oct 7, 2026
Grow
Does community-led growth work for B2B SaaS?
Community-led growth works for B2B SaaS when buyers need peers to do the job and you staff it for years. What dbt Labs shows and how to start small.
Oct 6, 2026
Convert
How do you answer "what if your startup goes under?"
Answer "what if your startup goes under?" with a one-page continuity plan: data export, exit rights, wind-down notice, escrow, and a plain runway answer.
Oct 6, 2026
Signals
How do you use earnings calls and 10-Ks as buying signals?
Use earnings calls and 10-Ks as buying signals: find the priorities a public company states on the record, then reach out with their words, timed to the date.
Oct 6, 2026
Convert
How do you ask for a warm intro that actually gets made?
Ask for a warm intro that gets made: name one person, say why now, and send a short forwardable blurb your connector can pass along without rewriting.
Oct 6, 2026
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