AI GTM Operations consulting
More sales meetings, without a bigger team.
I set up and run the AI systems that research buyers, route leads, and write the outreach. Your team gets the meetings. You don't hire a full operations staff.
Some of the companies Trent has worked with
95%
of the ICP is not buying
27%
of B2B reps hit quota
3.4%
cold email reply rate
More sequences will not manufacture a buying window. Find the 5% that are in market.
Funded team? Get a free GTM review.
30-minute call and a written plan with the 3 automations I would build first.
The path
Three steps. In order.
01
Signals
De-anon the site, G2, people engaging competitor LinkedIn. The first line matches the signal. Then discovery, enrichment, first touch.
02
Convert
Position the product. Write the page that books the meeting. Respect that 95% of the ICP is not buying.
03
Grow
Ads, organic, and PR only after the signals loop already books meetings.
Free courses
Start here.
From the blog
Latest essays.
Grow
Do app marketplace listings bring in B2B customers?
An app marketplace listing brings in B2B customers when the integration is real, the page names the job, and you follow up on installs from target accounts.
Convert
What does a CFO need to hear before approving a B2B software deal?
A CFO approving B2B software wants four answers: total cost, what it replaces, when the cash goes out, and what happens if it fails. Put them on one page.
Signals
Is a competitor's product sunset a buying signal?
A competitor's product sunset is a buying signal with a deadline. Find who's affected, lead with a migration plan, and make switching the easiest way off.
Proof
Built by an operator, not a content mill.
Trent Lapinski. 20+ years marketing technical products. YC-backed startups, enterprise (F5), and founder-led GTM. The point is meetings and revenue, not vanity metrics.
"Distills complex concepts into clear messaging. Instrumental."
The book
Growth Unchained
My approach to product marketing, written for founders. How to avoid the pitfalls of marketing a startup, and how to do marketing that actually works. It is pay what you want. Put in $0 and it is yours.
Get Growth UnchainedStart Signals, Convert, Grow.
Free course. Create an account to read the lessons.