Simple, clear marketing for your tech products that help you make more money.
SaaS, AI, Web3, and Cloud startups come to us when they need help marketing and positioning their complex technical products in a way that drives sales and growth.
A Reliable Product Marketing Partner You Can Trust
Above are just some of the companies we’ve worked with
We know how hard it is to find marketing talent you can trust and who can actually get the job done.
With over 20+ years of startup experience we’ve done marketing for Y Combinator VC backed startups, bootstrapped to over $1M+ in revenue, to billion dollar crypto unicorns, and major Enterprise companies.
That’s why we created a simple solution for startups providing them with a range of marketing services for a simple monthly price (that you can pause any time) with direct Slack communication and project management.
Meet Trent Lapinski our CEO and Founder
CyberChimps
Bootstrapped to $1M+
We bootstrapped CyberChimps WordPress Themes to over $1M+ in revenue, then sold the company for an exit after converting over 38,000+ freemium users to paying customers.
Massdriver
Growth
Doubled signups at a Y Combinator and VC backed cloud platform engineering startup.
TrustSwap
Marketing + TheCrypto.App
Led the rebrand of TrustSwap, and helped rebrand TheCrypto.App and worked on UI/UX framework.
Get the GROWTH UNCHAINED ebook
Want to learn Trent’s approach to product marketing? It’s loaded with a lifetime of value teaching founders how to do marketing that actually works and doesn’t suck.
If you want to avoid the pitfalls of marketing a startup this book is your treasure map. Best of all, this book is pay what you want. Can’t afford to pay? No worries just put $0, and it is yours.
What exactly can we do for you?
Product Marketer Pro is a product marketing service agency focused on the art and science of bringing a product to market. We help position products, craft messaging and branding, conduct market research, develop pricing strategies, and define ideal customer profiles and personas. But, we don’t stop there, we also enable sales teams, and utilize data and analytics to refine Go-To-Market strategies, all while implementing the latest growth techniques to help your company grow.
Positioning & Messaging
We articulate your brand story, messaging, and ideal customer profiles. Our positioning and messaging services clarify your value proposition.
Growth
We scale your startup with proven tactics like advertising, PR, SEO, and more. Our growth services help you acquire new users and revenue.
Conversion Optimization
We optimize your conversion funnel for leads and sales. Our conversion services analyze your website, product, and analytics to boost conversions.
Launch with confidence
Go-To-Market Strategy
We create go-to-market plans that work. Our GTM services provide frameworks, best practices, and launch strategies to set you up for success.
Learn from the best
Advisory and Consulting
We provide targeted advice to level up your business. Our advisory services include market research, product audits, and founder coaching.
What industries do you specialize in?
SaaS B2B and B2C
We help navigates SaaS product marketing, delivering customized strategies and measurable growth solutions for both B2B and B2C products.
Cloud Computing
Harness over six years of in-depth expertise in cloud computing marketing and effectively showcase your innovative multi-cloud solutions.
Artificial Intelligence
We articulate the complexities of AI technology, from LLMs to Generative AI, providing targeted marketing strategies for AI startups.
Web3 & Blockchain
With over 5-years in Web3, we understand blockchain, decentralization, smart contracts, liquidity, tokenomics, DEXs, Launchpads, and more.
How does it work?
1. Select a subscription pricing plan below.
2. Once you’re subscribed we will send you (and your team) an invite to a private Slack channel for dedicated collaboration.
3. On Slack you can schedule a call, and submit requests and we’ll handle the rest.
How much does it cost?
Product Marketer Pro gives you affordable, on-demand access to top-tier marketing expertise that would otherwise cost over $140,000+ a year in salary and additional hiring expenses.
Basic
- Strategic Consultation and Planning
- One Project At A Time
- One Product
- Analysis of Existing Analytics
- Slack updates + Project Management
- Work with your existing resources
- Pause subscription at any time
Pro
- Full-Service Strategic Consultation and Planning
- Multiple Projects
- Multiple Products
- Analysis of Existing Analytics
- Priority Slack Support + Project Managment
- Access to our developers and additional resources
- Pause subscription at any time
The above pricing does not include advertising budgets, PR wire service, or software costs. Additional limitations may apply.
What’s included?
Basic
- Market Research: Basic analysis of market trends and customer insights.
- Product Positioning: Developing a unique value proposition for a single product.
- Persona Development: Creating an ideal customer profile.
- Messaging & Branding: Crafting key messages and visual identity for the product.
- Sales Enablement Material: Providing essential tools and content for the sales team for one product.
- Basic Data Analysis: Simple reports and insights on market and customer data.
- Single Channel Marketing Strategy: Focusing on one primary marketing channel.
- Limited Go-To-Market Strategy: Basic plan for launching the product in the market.
Pro
- Comprehensive Market Research: In-depth analysis including competitor analysis, market trends, and extensive customer insights.
- Full Product Portfolio Positioning: Strategic positioning for a range of products.
- Multiple Personas Development: Creating detailed profiles for various customer segments.
- Integrated Messaging & Branding: Unified messaging and branding strategy across all products and channels.
- Advanced Sales Enablement: Comprehensive toolkit and training for the sales team, covering multiple products.
- Advanced Data and Analytics: Detailed analysis of market data, customer behavior, and campaign effectiveness.
- Multi-Channel Marketing Strategy: Developing and executing strategies across various marketing channels.
- Extensive Go-To-Market Strategy: A detailed plan including launch, promotion, and post-launch strategies for multiple products.
- Product Pricing Analysis: Strategic pricing models and analysis for different market segments.
- Ongoing Communication & Brand Management: Continuous management and refinement of brand communication strategies.
Don’t see a plan that works for you? No worries.
What have others said about working with us?
Jessica Rees – Marketing and PR for B2B Tech
“Trent is the rare B2B tech marketer that can put together a smart strategy and execute on the latest tactics that will get a company traction needed to bring in the right customers or investor interest. He has an impressive ability to take a complex industry/product and translate that into business speak. Trent has hired me as his PR partner while holding a leadership role at several B2B tech companies. Every time he makes my job delivering media interest easy because he can translate priorities and stories in a media friendly context.”
Abraham Choi – Business Development, Investments and VC
“Trent is one of the most talented marketers and growth strategists I have ever worked with.
A tech-oriented / commercial marketer with an in-depth knowledge of brand, he is an expert in delivering complex digital growth strategies that put the customer at the heart, accelerating growth for the company.
A constant over achiever, Trent delivers business transformation through his brilliant marketing mind and builds/manages effective teams.”
Chris Boydstun – Full Stack Web Developer and Speaker
“Trent’s extensive knowledge in the realms of marketing, especially in sectors like SaaS, Web3, AI, and cloud computing, is commendable. His approach is deeply analytical and data-driven, allowing for targeted and effective marketing strategies that consistently deliver impressive results. He has tremendous skill in growing a brand from the ground up, as evidenced by his work in doubling account signups and establishing growth channels which speak volumes of his marketing prowess.
What truly sets Trent apart, however, is his technical expertise blended with marketing acumen.”
What are your values?
Professionalism
At Product Marketer Pro we pride ourselves on our professionalism, which is why “Pro” is in our name.
Integrity
Ensuring honesty, and ethical practices in everything we do is extremely important to us.
Excellence
We strive for superior quality and results in every aspect of product marketing.
Frequently Asked Questions
What services does Product Marketer Pro offer?
A: Product Marketer Pro offers a range of marketing services including conversion optomization, market research, product positioning, persona development, messaging & branding, content strategy, digital advertising, sales enablement, data analysis, and Go-To-Market strategies.
How does Product Marketer Pro’s pricing work?
A: There are two main pricing plans – Basic at $4,995/month for single project management, and Pro at $9,990/month for full-service, multiple project management.
What industries does Product Marketer Pro specialize in?
A: The agency specializes in SaaS, AI, cloud computing, and Web3 products, providing tailored marketing strategies for these industries.
What is the process to start working with Product Marketer Pro?
A: Clients select a subscription pricing plan, receive a Slack channel invite for collaboration, and then can schedule onboarding, calls, and submit requests.
Can I pause my subscription with Product Marketer Pro?
A: Yes, both the Basic and Pro subscription plans can be paused at any time.
Does Product Marketer Pro offer any consultations or additional services?
A: Yes, they provide strategic consultation and planning, along with other services such as conversion optimization and advisory consulting. Schedule a free consult for more info.
Can you just send us an invoice and pay you Net 30?
A: No. This is a subscription as-a-service business. If you aren’t happy with our work after the first month, you are welcome to pause your subscription.
Are there additional costs?
A: Most likely, our subscription does not include advertising costs, 3rd party software costs, or press release service costs. While we can help you create ads, recommend software, and manage PR, these 3rd party costs are not included in our subscription costs.
What makes Product Marketer Pro different from other marketing agencies?
A: We specialize in B2B and B2C SaaS, AI, cloud computing, and Web3, offering a blend of technical understanding and marketing expertise unique to these fields. Our transparent as-a-service pricing model makes it easier to work with us without the friction of traditional agencies.
How does Product Marketer Pro ensure they understand my specific marketing needs?
A: Our agency prioritizes client collaboration and offers customized strategies, ensuring they align with the unique goals and requirements of each client’s product. The first thing we will do is scope out your marketing needs and develop a marketing strategy.
Is there a minimum commitment period for either the Basic or Pro plans?
A: Product Marketer Pro offers flexibility with no minimum commitment period other than the first month of service, allowing clients to adapt their marketing strategy as needed.
Can Product Marketer Pro help with international marketing?
A: Yes, we offer services tailored to both local and global markets, ensuring your product resonates with the intended audience regardless of location.
If what we need help with is outside the scope of your services but we still want to hire you can we?
A: Yes, we offer custom pricing in some unique situations, but for the most part we’re sticking to the as-a-service pricing model.
How does Product Marketer Pro handle project management and communication with clients?
A: Product Marketer Pro emphasizes streamlined communication and efficient project management, utilizing tools like Slack for direct client engagement and ensuring transparent and timely updates throughout the project lifecycle.
If I buy a subscription, and pause it, can I resume it at a later date?
A: Yes, as long as we pause on good terms, you can later resume service at a later date. For example, lets say you subscribe for 3-months, then pause for a month or two, you can then resume service again when you’re ready.
What results can I expect from using Product Marketer Pro’s services?
A: Clients can expect comprehensive market analysis, effective product positioning, and enhanced brand consistency, leading to improved market penetration and customer engagement. Product Marketer Pro aims to deliver measurable results in line with your specific marketing objectives.
What do I have to lose?
A: By not partnering with Product Marketer Pro, three key arguments stand out:
Missed Innovation Opportunities: Without the specialized expertise in areas like SaaS, AI, Web3, and cloud computing, you might miss out on cutting-edge marketing strategies that can propel your product forward.
Resource Inefficiency: Attempting to navigate complex product marketing landscapes without professional guidance can lead to misallocated resources and time, impacting your bottom line.
Market Position Vulnerability: Without the strategic positioning and comprehensive market analysis that our agency provides, your product could risk losing its competitive edge in a rapidly evolving market.
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