Convert
Quarantine is a GTM control
TechCrunch's Kirsten Korosec covered Nvidia's Open Agent Safety Platform for quarantining breakout agents. GTM needs the same reflex: quarantine on rule break, review after.
Sep 29, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
Buyer agents change the B2B path
TechCrunch's Sarah Perez covered Shopify WebMCP checkout for browser agents. B2B SaaS faces the same shift: if a buyer agent cannot complete the path, you lose the meeting.
Sep 29, 2026
Signals
You already have unknown agents in the building
TechCrunch's Ram Iyer covered Reco's $55M raise and a claim of 21,000 unknown agents at one F100. GTM has the same shadow stack. Inventory before you scale.
Sep 29, 2026
Signals
Sandbox the GTM agent before it gets prod credentials
TechCrunch's Kate Park reported OpenAI's apology after June agent access to Australian government sites. Same pattern in GTM: prod CRM, inbox, and send before a sandbox that fails safely.
Sep 29, 2026
Grow
When should founders hire a GTM engineer vs an SDR?
An SDR scales a working motion. A GTM engineer builds the motion. GTME Pulse: AI SDR seats $6K–$36K/yr, GTM eng median ~$132K, 71% on AI coding daily.
Sep 28, 2026
Convert
How to run a message test before you buy more seats
Founders buy seats when the message is broken. Run a grunt-test message on a small signal cohort before you scale volume.
Sep 28, 2026
Grow
AI activity without meetings is cost inflation
More labeled activity is not more pipeline. AI that inflates tasks and "research complete" without meetings or SQL is cost inflation with a demo.
Sep 28, 2026
Grow
How to attribute meetings when agents touch every step
When every agent can claim the meeting, nobody owns the pipeline. Attribute the node, the signal, and the human override.
Sep 28, 2026
Convert
What is a disqualification rule in signal-based outbound?
DQ rules block bad sends before personalization burns trust. A signal without a stop rule is still spam with footnotes.
Sep 28, 2026
Convert
How to brief an AE after an agent books the meeting
Booking is not handoff. When an agent lands the meeting, the AE needs a one-pager that makes the first five minutes non-cold. Template and failure modes inside.
Sep 28, 2026
Signals
What is a warm account vs a warm contact in B2B GTM?
Teams mix these up every week. One reply does not make an account warm. Company-level buying-window evidence does. Definition, evidence, and the Convert motion that follows.
Sep 28, 2026
Signals
Don't give your GTM agent inbox access until trust is the product
Consumer AI keeps hitting the same wall: users will not hand over email and money until trust is designed. B2B GTM agents hit it harder. Scope access before you scope prompts.
Sep 28, 2026
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