Is the Teardown really free?

Yes. A 30-minute call and a written plan. No contract.

We are about to hire a RevOps or GTM engineer.

Good. I build the first version and get it producing, so your hire inherits a working system and a playbook instead of a blank stack.

We already have HubSpot, Clay, and Apollo.

Most teams do. The gap is usually the workflows between the tools and the work still done by hand around them. That is what I build.

Will AI outbound burn our domain or brand?

Every system I build has a human approval step for anything a customer sees, and it is set up for deliverability: separate sending domains, warmed inboxes, low volume per inbox.

You work with me directly, a senior operator who has been a CEO, CMO, and PMM, not a junior team running a template.

What if it does not work?

We measure weekly against the baseline from the Teardown. If something is not moving the number, we cut it.

GTM engineering for Series A and B teams

You raised the round. Now pipeline has to match it.

I build the signal, automation, and conversion system that finds the 5% of your market that is buying now and books meetings with them. 20 years marketing technical products, from a bootstrapped exit to YC startups to F5.

Request a free GTM Teardown

30-minute call. Written plan in 3 business days. Yours to keep.

Some of the companies Trent has worked with

More reps and more sequences will not fix this.

After a round, the plan assumes more pipeline than the current motion can produce. So teams do the obvious things: hire SDRs, buy another data tool, send more email. Meanwhile:

Most of your ICP is not in a buying window, and your reps cannot tell which accounts are.
Your RevOps or GTM engineer role has been open for months, and whoever you hire needs months more to build.
Leads leak between signup, demo, and close, and nobody owns the handoffs.

Signals, Convert, Grow. In that order.

Signals

Find the accounts actually in market: hiring, funding, site visits, competitor engagement, product usage. AI researches each one and drafts the first touch. Reps start every day with a short list worth calling.

Convert

Fix positioning and the pages and handoffs where buyers drop. Clean CRM stages and attribution so you can see what works.

Grow

Scale ads, content, and events only after the signals loop books meetings.

The outcome is a working GTM system your team owns. More meetings from the same headcount, a CRM you can trust, and a plan your next GTM hire inherits instead of starting from zero.

What I do

GTM engineering and automation

Signal-based prospecting, enrichment, scoring, routing, AI research and first drafts.

RevOps and funnel conversion

CRM structure, lifecycle stages, attribution, the signup to demo to close handoffs, landing pages.

Positioning and product marketing

Messaging, competitive positioning, launches, sales enablement.

Start with a free GTM Teardown.

A 30-minute call about your funnel, stack, and targets. Within 3 business days you get a written plan:

Where your pipeline leaks, ranked by what it costs you
The 3 automations I would build first, each with the expected time saved or pipeline impact
Your first 30 days, step by step

The plan is yours. Use it with your team, your next hire, or me.

Request a free GTM Teardown

I have built this from zero before.

Doubled signups at Massdriver, a YC-backed cloud infrastructure startup, in a few months. Led the rebrand and set up analytics.
Bootstrapped CyberChimps past $1M in revenue and sold it, converting 38,000+ freemium users into paying customers.
Filled a Waymark webinar to its 1,000-person capacity and ran enterprise ABM.
Built the product marketing function at Edge & Node (The Graph). The site repositioning is still in use.
Senior product marketing manager at F5 on Distributed Cloud networking.
Hosted the HackerNoon podcast.

See the work →

"Trent's ability to distill complex concepts into clear messaging was instrumental in driving the success of MCN."

Patrick Enderby, Senior Product Marketing Manager, F5

"Trent is the rare B2B tech marketer that can put together a smart strategy and execute on the latest tactics that get a company the traction it needs."

Jessica Rees, Marketing and PR for B2B tech

How six months works.

1
Week 0, GTM Teardown
Free. Call plus written plan.
2
Months 1 and 2, Build
Signals, routing, automations, and CRM changes from the plan go live. Pages that leak get rewritten.
3
Months 3 to 6, Run and improve
A weekly scorecard on meetings booked, conversion by stage, and pipeline created. Keep what works, cut what does not, and train your team to own it.
4
Handover
Documentation and a recorded walkthrough so your team or your new hire runs it without me.

One engagement. Six months.

$4,200 a month for 6 months

or $22,500 paid upfront (save $2,700).

Founding GTM engineering and RevOps roles at Series A startups are posting at $175,000 to $200,000 base plus equity, before recruiting and ramp time. This is six months of senior GTM engineering and positioning for about $25k, and the system is live before a new hire would finish onboarding.

Who it is for

Series A to C tech companies with product-market fit, B2B or product-led, where pipeline needs to grow faster than headcount.

Who it is not for

Pre-revenue teams, or anyone looking for a list vendor or a content mill.

The Teardown is free and the plan is yours either way. Everything is built in your tools and accounts, so you own it from day one.

FAQ

See where your pipeline leaks. Free.

1Email
2A few questions
3Book a time