Convert
Outbound got priced
SaaS Mag put Bridge Group numbers next to deliverability rules. Quota hit rate is the lowest on record. Pipeline per SDR is up. The inbox is a licensed channel now.
Sep 28, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Signals
The protocol is not the truth
MCP standardizes how agents call CRM, ads, and the warehouse. It does not make the answer true. RevSure's Aug 24 piece lays it out. Identity lives below the protocol.
Sep 28, 2026
Grow
Don't bury the builder under RevOps
Oren Greenberg's org framing: GTM Engineering builds pre-pipeline systems; RevOps governs in-pipeline process. At $10M-$50M ARR, peers under the CRO. Nest the builder and you get reports.
Sep 27, 2026
Convert
The coding premium is forty five thousand dollars
GTME Pulse surveyed 228 GTM Engineers across 32 countries. Median total comp $132K. Coding vs non-coding gap: $45K. If you only stitch tools, AI made your job cheaper.
Sep 27, 2026
Grow
Ten times zero is still zero
SaaStr ran 20+ agents past $3.7M. AI SDR volume hit 3,221 emails/mo vs human 75-285 at the same 5-12% response rates. Agents multiply. Zero times anything is still zero.
Sep 27, 2026
Convert
One agent hits the send wall
Batteries Plus put 10 Agentforce agents on 100k+ CRM prospects after Google's ~2k emails/day cap blocked one agent. Parallel agents are ops, not a model upgrade.
Sep 27, 2026
Signals
If you can write the if-then, the agent is a tax
Claygent hit 1B runs by June 2025 and 5B after. Formulas are free and deterministic. Agents belong on messy titles, account sizing, and deal postmortems. If you can write the if-then, the agent is a tax.
Sep 27, 2026
Convert
First touch in under five minutes
If first touch is still hours, you already lost the SQL. Research and pre-qualify on use case, timeline, and intent the moment the form lands.
Sep 27, 2026
Signals
The agent decides. The workflow executes.
Rules guess the future. Agents remember the account. Put judgment in an agent node and keep execution on a fixed workflow path.
Sep 27, 2026
Grow
Half your ad budget is hitting people who cannot buy
If your exclusion list is a CSV from last Tuesday, you already paid to advertise to customers. Living exclusions beat match-rate theater.
Sep 27, 2026
Signals
Your GTM software is not for you anymore
If your stack only has a dashboard, your agent is locked out of the channel. Buy software agents can call, not screens humans click.
Sep 27, 2026
Grow
Don't ask an LLM for ad copy. Run the channel.
An LLM suggesting ad copy is a conversation. Software running the paid channel with hard rails is GTM engineering. Receipt from Cody Schneider / Graphed.
Sep 27, 2026
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