Grow
Do app marketplace listings bring in B2B customers?
An app marketplace listing brings in B2B customers when the integration is real, the page names the job, and you follow up on installs from target accounts.
Oct 8, 2026
Blog
Essays for founders and GTM teams.
Long-form writing on signals, conversion, GTM, and the systems behind sustainable growth.
Convert
What does a CFO need to hear before approving a B2B software deal?
A CFO approving B2B software wants four answers: total cost, what it replaces, when the cash goes out, and what happens if it fails. Put them on one page.
Oct 8, 2026
Signals
Is a competitor's product sunset a buying signal?
A competitor's product sunset is a buying signal with a deadline. Find who's affected, lead with a migration plan, and make switching the easiest way off.
Oct 8, 2026
Convert
How do you sell to a buyer who got burned by the last vendor?
To sell to a B2B buyer burned by the last vendor, ask exactly what broke and who took the blame, then make that failure point your first written milestone.
Oct 8, 2026
Grow
Can an AI agent be your first RevOps hire?
An AI agent can take RevOps chores like CRM cleanup and reports, but it can't own the rules. Name a human owner first or you automate your RevOps debt.
Oct 8, 2026
Convert
How do you sell to a first-time buyer of your category?
Sell to a first-time buyer of your category by teaching them how to buy: what the problem costs, how to judge vendors, who to involve, and the steps to live.
Oct 8, 2026
Signals
How do you find funnel leaks after a Series A raise?
After a Series A, find funnel leaks by reading stage conversion by monthly cohort next to a dated change log, then fix the leak closest to revenue.
Oct 8, 2026
Grow
Should B2B SaaS build a free tool for lead generation?
A free tool generates B2B leads when it does one job buyers already search for, gives the answer without a form, and points at the gap your product fixes.
Oct 8, 2026
Convert
How do you get the sales playbook out of the founder's head?
To move past founder-led sales, write the founder's deal decisions as rules, then have someone else run them until they can close without the founder.
Oct 8, 2026
Signals
How do you know an outbound segment is tapped out?
An outbound segment isn't tapped out just because replies fell. Count the accounts you never reached and test a new reason before you drop it.
Oct 8, 2026
Grow
What should a B2B SaaS customer newsletter include?
A B2B SaaS customer newsletter worth reading comes from a person, shows what another customer did, asks one question, and treats replies as account signals.
Oct 7, 2026
Convert
What should a startup tell prospects about an outage mid-deal?
If your SaaS goes down mid-deal, tell open prospects first: what broke, how long, what it touched, what you changed, and where to check status.
Oct 7, 2026
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