Our Work

From bootstrapped WordPress exits to billion-dollar crypto unicorns.
Here’s how we have helped build revenue-generating marketing machines.

Waymark

Growth and Product Marketing

Repositioned AI video and ad generation platform for enterprise market, leading ABM campaigns and implementing advanced analytics strategies to maximize growth and engagement.

Key Achievements

  • Repositioned for enterprise market segment
  • Led successful ABM campaigns
  • Implemented AI analytics tools and strategies
  • Maximized webinar to 1000 person capacity
  • Took AI short film trailer viral on X with ad campaign

 

FOMO.ai

Product Marketing

Defined and implemented comprehensive brand strategy for AI marketing platform, developing messaging frameworks and value propositions that improved product-market fit in AI content generation, AI search and SEO.

Key Achievements

  • Developed brand strategy aligned with ICPs across enterprises and agencies
  • Built high-converting landing pages for distinct market segments
  • Implemented GTM and analytics strategy from ground up
  • Optimized onboarding flows to reduce friction and boost activation
  • Achieved revenue goals through product-market alignment

F5

Senior Product Marketing Manager

Authored and published influential white papers and blog posts for Distributed Cloud App Connect and Network Connect, strengthening F5’s market presence.

White paper: The Evolution of Enterprise Networking in the Multicloud Era

White paper:
Securely Connect and Migrate Apps Across Any Cloud

Blog post: Enable AI Network Security in Multicloud Networking

Blog post: Simplifying Application Service Connectivity

CyberChimps

Bootstrapped to $1M+ 

We bootstrapped CyberChimps WordPress themes to over $1M+ in revenue, then sold the company for an exit after converting over 38,000+ freemium users to paying customers.

Hackernoon

Podcast Host + SEO

We helped Hackernoon transition off of Medium, fund raise, and our founder Trent was the host of the Hackernoon Podcast for the first 50 episodes.

The Graph (Edge & Node)

Product Marketing

Led Product Marketing efforts for a unicorn crypto Web3 project.

Playboy

Internet Marketing + Web Development

Ran some of Playboy’s early social media accounts including various Myspace, and YouTube accounts.

Massdriver

Growth

Doubled signups at a Y Combinator and VC backed cloud platform engineering startup.

TrustSwap

Marketing + TheCrypto.App

Led the rebrand TrustSwap, and helped rebrand TheCrypto.App and worked on UI/UX framework.

After

TrustSwap.com – they still use the same brand and positioning.

After

TheCrypto.app – worked with UI/UX team and rebrand

Zulip

New Logo and Brand

Worked with StudioBrinks to rebrand Zulip, an open-source alternative to Slack, backed by former MIT and Dropbox engineers.

Before

After

Energi

New Brand

Led the rebrand of the Energi cryptocurrency and blockchain. 

After

Energi.world – they still use the same brand and positioning.

What others have said about working with us

Jessica Rees – Marketing and PR for B2B Tech

“Trent is the rare B2B tech marketer that can put together a smart strategy and execute on the latest tactics that will get a company traction needed to bring in the right customers or investor interest. He has an impressive ability to take a complex industry/product and translate that into business speak. Trent has hired me as his PR partner while holding a leadership role at several B2B tech companies. Every time he makes my job delivering media interest easy because he can translate priorities and stories in a media friendly context.”

Abraham Choi – Business Development, Investments and VC

“Trent is one of the most talented marketers and growth strategists I have ever worked with.

A tech-oriented / commercial marketer with an in-depth knowledge of brand, he is an expert in delivering complex digital growth strategies that put the customer at the heart, accelerating growth for the company.

A constant over achiever, Trent delivers business transformation through his brilliant marketing mind and builds/manages effective teams.”

Chris Boydstun – Full Stack Web Developer and Speaker

“Trent’s extensive knowledge in the realms of marketing, especially in sectors like SaaS, Web3, AI, and cloud computing, is commendable. His approach is deeply analytical and data-driven, allowing for targeted and effective marketing strategies that consistently deliver impressive results. He has tremendous skill in growing a brand from the ground up, as evidenced by his work in doubling account signups and establishing growth channels which speak volumes of his marketing prowess.

What truly sets Trent apart, however, is his technical expertise blended with marketing acumen.” 

Ready to simplify your product marketing?